On August 8th to 11th, a number of well-known prestigious consulting firm had visited our company and had a urther communication and discussion with Mr. Zhu Heng, the chief engineer, and other related staff based on our company’s strategic planning and management subject.
Firstly, Mr. Zhu Heng chief expressed warm welcome to visit of those well-known consulting firm, and introduced our company’s three innovations: the innovation of modular technology; the innovation of marketing model ; and the innovation of company management. Secondly, considering the three innovations, our chief engineer Mr. Zhu Heng and related personnel had a thorough analysis and communication:
with visiting consultancies.
First, the essence, make hard things simple
World has its origin which is simple and common, but the reality is complicated and changeable. What is called the Way bears sensation,
Sensation bears memory; sensation and memory bear abstraction; abstraction bears all the world. If you want to seize the ever-changing phenomenon, you have to rely on united power! But through the phenomenon, captured the essence of "abstraction", it can manage everything. In the same way, if you only catch sensation, there is no other things but sensation. But if you can control Dao, which means you can follow your heart! The essence of human development of science and technology is the process of constant pursuit the essence inside the myriad things !
Modular lighting technology just like this--found the essence through the phenomena. Lighting is not equal to the 39 classes traditional lamps and lanterns. Humans need lighting which is essentially a kind of light environment. This is the essence of modular lighting technology’s birth.
Yuegang Mookray got the essence directly--make hard things simple. So, after six years of efforts, our company finally developed five modular products. The technology is globally leading and original, which is a subversion and reconstruction of lighting industry.
Second, our own way--create the model driven enterprise with innovative marketing
Our company proposed the custom agent marketing mode, but how to systematically carry on and complete the new marketing model was exactly one of the important topics which we had discussed with visiting consultancies for solution.
As to custom agency problems, adopt company expressed high degree of recognition and said this pattern has a certain degree of difficulty in the process of implementing. Adopt company believe: too much products and dispersion of products which is easy to lose target in sales. So, we need to focus on increasing the quantity of products from covering one point to the whole area in the earlier. Meanwhile, our two sides carried on the exchange and discussion about product positioning, market breakthrough point, Jingdong cooperation, marketing strategy and so on.
![Several top Consultants Visited Yuegang Mookray to Discuss the Enterprise Strategy Several top Consultants Visited Yuegang Mookray to Discuss the Enterprise Strategy](http://www.mookray.com/uploads/allimg/170909/3-1FZZ93446.png)
Mr. Zhu Heng, the Chief Engineer, Discussed with the Adopt Company Director
Third, cling to the essence, the six elements of management methods
Exploring the nature of management-the world of nature is mutual. Management is also a science. Only if we pursue its essence can truly do the most efficient management with fewer resources.
Yuegang Mookray’s essence of enterprise management is efficient to complete the target. Putting forward the six elements of enterprise management method: subject, target, center, interaction, capacity, protection .
In addition, considering the enterprise culture level, Yuegang Mookray hope company culture is not a dogma. To this point, the head of OGOOD also expounds that the propagandize have to refer to the origin of the development of mold division and let employees, distributors and consumers approve the culture.
The meeting of Mr. Zhu Heng, the chief engineer, and the chargers of OGOOD
To the problem of enterprise culture construction, the head of Alliance PKU Management Consultants Ltd. Said that management mechanism and management culture are complementary to each other to form enterprise culture construction. The key of the enterprise culture construction is advocating cultural attributes, such as simple and efficiency. Therefore, we must extracted conforms suitable to the standard values as a kind of behavior standards which can be used to guide the construction of cultural system. Finally, we truly formed a enterprise culture construction internalized in heart, externalized in shape.
Mr. Zhu Heng, the chief engineer was discussing with the head of Alliance PKU Management Consultants Ltd.
Through further communication and discussion with many consulting companies, Yuegang Mookray attendees benefited a lot, and would continue to implement the six elements of management methods. We believe that through the communication and discussion with consulting company till the final cooperation, consulting company will become our important partners to reach the goals.